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Fundraising Platform WhyDonate Helps Triodos Foundation With Crowdfunding
WhyDonate is a Whitelabel do-good crowdfunding platform and comes from ING’s start-up community. Charities can use this platform to activate the crowd and receive donations. After building its own platform for ING, WhyDonate investigated whether more companies would be interested in a similar service, and that is how the contact with Triodos Foundation started. This organisation has been working with donation money since 1971 and wants to continue this in a contemporary way by involving the crowd.
Triodos Foundation helps facilitate the exchange of ideas between potential donors and those initiating projects. The organisation supports initiatives that foster a healthy ecosystem by encouraging people to live harmoniously with nature. The organisation specifically supports campaigns that are dedicated to Nature & Biodiversity, Agriculture, and Nutrition & Health.
Pleasant Journey
More organisations
WhyDonate now has, in addition to its own platform, the strategy to build social platforms with and for companies, municipalities and other institutions. “Givethechange.nl is the first platform we have built on the basis of this new strategy,” says co-founder Niels Corver. “I hope and expect that we will be able to follow even more new and innovative platforms next year.”
Using companies and organisations as the platform to support corporate social responsibility. In addition, they want to promote connection in the local community in this way by supporting, among other things, local charities.
Corporate Social Responsibility
More and more companies are looking for solutions to involve employees in their Corporate Social Responsibility. When choosing an employer, talents no longer only look at salary, education and career opportunities but also in which way an organisation contributes to society.
In addition to the well-known collection campaigns, in which employees, for example, run to raise money for a good cause, there is increasing demand for donations in kind. “The WhyDonate platforms can now also be expanded with modules to donate hours or free working days,” says Niels Corver.
