It is often those people you do not expect that turn out to be in more trouble than you thought. They are always ready for everyone and you never hear them complain. Probably because they are afraid that they will be labelled as nagging, or because they think that they are not complaining. Wouldn’t it be great if we could help those people like that together? To collect money for someone else, someone who really deserves it!
Important factors to raise money for someone else
The success of someone else’s fundraising campaign depends on many factors.
A few examples:
- An action with a purpose that others also believe in;
- A good story;
- A crowdfunding platform that attracts many visitors;
- Inform all friends and acquaintances;
- Do not forget to also use social media.
Why is it possible for one fundraising campaign to succeed and the other not?
When it comes to collecting donations to be able to go on a lavish holiday, or because there is no money for an interior designer to style the living room, then you can feel on your clogs that that action will not be successful. That is, therefore, a wasted effort.
But if you want to raise money for an incurably ill man who wants to see his grandchild in America one more time, that is a different story. Then there is a good chance that the crowd agrees with you and that the promotion will be a success.
Write a good story
Often it also depends on how the story behind the action is brought. Of course, it is difficult to share private matters with complete strangers. Especially if those “private matters” also belong to someone else.
You then quickly tend to consider what “they” need to know. In practice, it appears that you should not do that. The crowd is generally benevolent. They are all people like you and me. Strange that sometimes we don’t think about that at all.
Start from yourself
So it’s better to always start from yourself:
- Write the story and explain what and for whom you want to raise money and why they don’t do it themselves.
- Print the story and then read it as if someone else wrote it.
- Then you add that information to your story that would convince you to make a nice donation.
You probably have a completely different story on paper! One that contains the naked truth. With feeling and without false shame.